Talking shop with Brooke of Daisy & Stella Vintage on Etsy

daisy and stella
Hello friends! Do I have a treat for the vintage lovers today…the beautiful, blonde, Ms. Brooke of Daisy&Stella vintage is talking to us about what it’s like to sell vintage on Etsy and does she ever have a collection of amazingness. We are talking seriously drool-worthy dresses with all of the little details that make vintage so exciting.

Can you introduce yourself to my readers?
Hi all, I’m Brooke aka Daisy from Daisy and Stella Vintage. I grew up dragging my feet to countless auctions and antique malls and it wasn’t until my late teenage years when I finally started to appreciate all the unique items I was exposed to. One of my biggest regrets is the day I turned down my mom’s 1970s lace up knee high leather boots which went into the donation bag!

The lovely and talented Brooke of Daisy&StellaVintage on Etsy.

The lovely and talented Brooke of Daisy&StellaVintage on Etsy.

How did you come up the with the name Daisy & Stella Vintage? Who are Daisy & Stella?
My best friend Becky and I lived together for over 5 years in college and were both into 1960s 70s fashion at the time – most of which was accumulated from our favorite vintage shop at that time which was JuJu and Moxie.
At some point we came up with fun nicknames for each other – I was, Daisy, and she was, Stella. I was completely enamored with vintage, mainly the hippie vibe with embroidered bellbottoms and crop tops, and started dreaming that someday we would own a combined vintage and coffee shop, where Becky could also display her artwork. We even had a savings ‘jar’ where we started saving little by little for our dream shop.
I always felt that ‘Daisy and Stella’ would be a fun and inviting name for a vintage shop, and while I am the sole owner of Daisy and Stella Vintage, I have been using it for the past ten years. I no longer plan for a physical shop as ETSY has given me much more freedom and financial stability without worrying about paying the rent so to speak.

The two bffs at Brooke's wedding.

The two bffs at Brooke’s wedding.

What sparked your interest in vintage?
Coincidentally shortly after the boot incident, a friend and I got lost on our way to downtown Madison and happened to run into a St. Vincent de Paul on Williamson Street which is a pretty hip & laid back neighborhood. This particular St. Vinnies had so many retro & vintage items and I was instantly attracted to the 60s/70s hippie vibe. A few years later I spotted my first 1950s party dress in a shop window with red velveteen polka dots on white organza and I instantly fell in love with the clothing from that decade.

Do you have any collections of your own?

Most definitely – vintage fashion is my weakness and passion! There are a few vintage items that I don’t think I can ever part with including a 1930s net & lace dress and bolero set that I wore to my wedding last year and a 1930s black net evening gown that my dad had purchased for me about 7 years ago.

Brooke or "Daisy" looking lovely  in her  1930s net and lace dress that she wore for her wedding.

Brooke or “Daisy” looking lovely in her 1930s net and lace dress that she wore for her wedding.

My dad has since passed and the memory of that day still makes me smile. I hope to be able to wear that gown at least once as she’s truly remarkable and shouldn’t be hidden away in my closet!

DaisyandStella Vintage seems to specialize in amazing bridal-wear

This is what $500 can get you for your wedding day @ Daisy&Stella…well worth it I would say! And btw this is reserved, but I just had to show yall!

What?! This dress is insane!
from here

Is etsy your sole source of income?

Halfway through college, I dreamt of having my own vintage shop. I kept this goal alive and after 6 years working for a wood truss association I had saved up enough money to quit and try ETSY full time. This is my third year with my ETSY shop being my full-time job and nearly full source of income. I do have a few local buyers and am about to partake in my first vintage flea market so that’s exciting!

Do you use social media to enhance your success on Etsy and if so, how?

I do have a facebook business page @ http://www.facebook.com/daisyandstella, along with a twitter and pinterest page. This year I also started a blog @ http://www.daisyandstella.com hoping to get more relevant in the Google searches. I post probably too many additional photos on my Facebook page of the items I have listed for sale as the 5 picture allotment on ETSY just doesn’t seem to be enough to show all the detail.

What are your favorite places to score vintage treasures?

About once every year there is a vintage clothing & accessories auction in the Milwaukee area that I attend. For me, auctions are by far the most exciting place to score vintage and my adrenaline really gets pumping! Each year I get more knowledgeable about vintage items and so I am more able to bid with confidence. I also seek out vintage flea markets, estate sales and antique malls and am always on the lookout during a roadtrip.

What is a typical day like working for yourself as a seller on Etsy?

Unfortunately my days are anything but typical and I do hope to get more organized and scheduled with my work day. My main workspace is in my basement and so depending on the lighting, I try to take photos either early in the morning or very early afternoon. I have a 15 month old puppy and so every day around noon time we go for a 3 mile run. After lunch, I usually clean up all the photos, research labels and work on listing descriptions. Usually I will wait until the end of the day to package any orders that came in and head out to the post office which is less than a mile from my house. I also like to spread out my listings, so twice a night between 6 and 9pm central time I will publish a new listing if possible.

What have you learned about photography as an Etsy seller?

Photography is key to ETSY success and something I still struggle with on an on-going basis. I have done quite a bit of research on shutter speed and aperture to improve my photos. Looking back at my earliest listings, the photos were very dark and grainy as I had been shooting in ‘auto’ setting which is something I would never do now. I still have a hard time photographing black dresses as many times the details get lost and dust spots appear.

Do you get a lot of repeat business and if so what keeps your customers coming back?

I have an amazing repeat customer base which is about 15-20% of my business. I came from an association where customer service was key and that is a top priority in my business. It is my goal to answer any questions within a couple hours of receipt and to ship out any orders within 24 hours of purchase if possible. I also like to keep my customers informed on when the package ships with the tracking information and anything else that may arise.

What is your favorite era for vintage things? Why?

This is such a hard question for me as the 1950s is what sparked my true passion for vintage. I am drawn to the full skirted dresses of this era and am always on a lookout for my next party dress. In terms of collecting and coveting, the 1920s and 1930s Art Deco gowns definitely take the cake for me. I recently listed a late 1910s early 20s wedding dress that I had in my collection for over 6 years! I get too attached to these dresses that have so much intricate detailing that you never see in modern dresses and I love to think about the unknown story, history and woman behind of each dress.

Thanks, Brooke! And readers, let me just finish by saying it was terribly difficult to choose which dresses to showcase in this interview because there are just SO many great things in this woman’s shop. You truly will find something you LOVE, or just want everything like do!

XOXO
Rachel

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Talking Shop with Ronnie and Jennifer of Hoof & Antler

talking shop
So today we are hearing from the folks behind Hoof & Antler, an Etsy shop out of Philly. What drew me to this shop was their obvious sense of humor and masculine selection. Their shop reminds me of my Grandpa’s garage, which makes me happy. One of my weird quirks is that I am grateful to people who appreciate vintage as much as I do and it makes me doubly happy when someone sees things that I don’t see. What I mean by that is when I am in a thrift store I have a certain set of things that catch my eye. The things in this shop are not things I would shop for, but I am really glad other people do because then those things will be appreciated, too. See, I told you it was quirky. I want all the little vintage things of the world to get equal love ❤ Yes, I'm crazy, the secret is now out!
Anyway, on with this wonderful interview:

Can you introduce yourself to my readers?
JenaandRonnie
H&A is made up of the the boyfriend/girlfriend combo of Ronnie Gouger (32) & Jennifer Candeloro (29). They live together in a South Philadelphia row home along with their two pups, 14 year old Pug/Chihuahua named “Pugslee” and their 3 year old Morkie, “Basil.” In addition to running Hoof & Antler, Ronnie also manages a team of systems analysts for a major telecommunications company and Jena is a freelance graphic designer.

Ronnie with his prized vintage prosthetic leg that he scored @ the Brimfield Flea.

Ronnie with his prized vintage prosthetic leg that he scored @ the Brimfield Flea.

What sparked your interest in vintage?We’ve both always had an interest in hunting for treasures at local flea markets, thrift stores. etc. When we started dating (and eventually moved in together) our collectieve interests intensified, resulting in an apartment stuffed to the brim with fun and unique vintage items. Eventually we realized that we had a pretty good eye and decided to turn our hobby/obsession into a business!

A Hoof & Antler set up at the Brooklyn Flea, Philly, recently.

A Hoof & Antler set up at the Brooklyn Flea, Philly, recently.

...and another shot of a recent H&A booth at the Brooklyn Flea, Philly.

…and another shot of a recent H&A booth at the Brooklyn Flea, Philly.

Do you have any collections of your own?
Ronnie – I absolutely love antique late 1800’s Circus Freak & Sideshow act cabinet cards. This is a relatively new interest for me so my collection is relatively small, but steadily growing. I also am a huge fan of antique books, vintage anatomy charts & maps, and antique quack medicine bottles.

Is etsy your sole source of income?

No. As noted above we both have jobs. Additionally, we’ve begun selling or wares in “real life” at the Brooklyn Flea Philly market (a spin off of the popular Market in Brooklyn, NY ( http://www.brooklynflea.com/philly/ ) and can be found there most Sundays.

Do you use social media to enhance your success on Etsy and if so, how?

Yes, we have a pretty decent following on our FB page (https://www.facebook.com/HoofAndAntler) which we use to post information on promotions, newly listed items, etc. We also have recently begun using Instagram quite a bit (hoofandantler) to post fun stuff and have been surprised at how quickly people notice you through that venue.

What has been your biggest Etsy success and your biggest Etsy fail?

Our biggest Etsy success was our first sale, which took place a few weeks after we opened the shop in April of 2011. We can remember it like it was yesterday…someone with the ID of “PukeSkywalker” bought a pretty great vintage flannel shirt which he said was exactly like one that he had worn for years until it fell apart and was no longer wearable. PukeSkywalker will forever hold a special place in our hearts.

They have a selection of vintage flannel shirts so you could find your own perfect men’s flannel, too 🙂
from here

What are your favorite places to score vintage treasures?

It’s funny because we get asked this alot and it’s always a tough question to answer because we are always on the lookout. When you go to a flea market or estate sale you expect to come home with some fun stuff, but the more rewarding finds are those least expected, like coming across a random yard sale or yes, we’ll say it, finding an amazing piece of vintage on the curb nestled within someone’s trash. One man’s trash really is another man’s treasure.

What is a typical day like working for yourself as a seller on Etsy?

A typical day is commonly spent photographing,doing research, responding to customer inquiries and listing new items. One of the keys to Etsy is keeping active within your shop to continue to drive customers there, so we try really hard to list a few new items 4-5 days a week.

What have you learned about photography as an Etsy seller?

Lighting is key!!! Lighting can make or break a photo. A clean white background also helps quite a bit!The better your pictures are the better chance your items will make it into treasures which generates traffic to your shop.

Don’t you just love these skeleton key necklaces? Sometimes something so simple is just so cool. They have them in different colors, too.
from here

Talking Shop: Charlotte Lucas of LaStarlette

lastarlette

I hope you are ready for some full. on. GLAMOUR. Because today’s interview is with Charlotte Lucas of LaStarlette on Etsy and her shop is devoted to and dripping with total unabashed glamour. So fun!

Can you introduce yourself to my readers?
char
My name is Charlotte Lucas. I am an artist, musician, and shop-owner on Etsy. My store is called La Starlette. The name conveys the idea behind what we aim to offer our customers: classic, glamorous, old Hollywood, dazzling fun! I live in Sacramento CA with my husband and our three cats.
matt&Char
What sparked your interest in vintage?

I have always loved vintage clothes. I think it started at the age of ten. Courtney Love and her Band, Hole, were popular at that time. I was mad about Love’s vintage baby doll dresses. As I got older, my taste became more refined and I started looking to my mother and grandmother for fashion ideas. My Mom has an edgy, ahead of the curve, style, and my Grandmother is classic but with a sparkle of fun and unusual.

Marian Woodcock Hughes, Charlotte’s Great Great Grandmother.


Charlotte Hughes Bateman, her Great Grandmother.


Pamela Bateman Masse, her Grandmother and creator of Bags N Bloom Handbags


Heather Greenlee, her mother.


And Charlotte, herself. the 5th generation of lovely ladies!


Do you use social media to enhance your success on Etsy and if so, how?

La Starlette has a Facebook page. https://www.facebook.com/LaStarletteBoutique


What are your favorite places to score vintage treasures?

My Grandmother’s closet!


What is a typical day like working as a seller on Etsy?

A typical day involves photographing new merchandise and keeping up with the details of the site store and the Facebook page. My Grandmother makes all of the floral handbags we carry. The collection is called, “Bags ‘n Bloom.” I make the picture frames and although, they are not up yet, holiday ornaments. The fun thing about La Starlette is that it is only limited by one’s imagination. We plan to expand our hand-crafted selections in the future (clothes, art, home décor, etc.)


What have you learned about photography as an Etsy seller?

You need three things: good lighting, a creative spirit, and patience. My mom was a model for years. She learned a lot about what it took to make a good photograph. I offer my models the same advice. If the position is an uncomfortable one, it will probably look great on film. Look at the camera like you are looking at your best friend OR if I’m trying to capture a certain mood, I’ll have the model imagine a situation in her mind that matches it and try and capture the expression of it on her face. Finally, In general, only one out of 20 photographs is going to come out well. Its hard work and with any luck, magic!


What is your favorite era for vintage things? Why?
Every era had its share of beautiful and remarkable innovations, paired with the recycling and updating of older ideas. It’s fun to review, watch (and predict) what is going on in the fashion world. Too difficult to choose!

Thanks so much, Charlotte, for sharing your world with us!
Rachel

decorating a friends house and how you can get the look, too

decorating with friends All last week I was hard at work on a big re-decorating project I am doing with my bff in her home. She is fresh off of a summer-long renovation and was itching for the fun to begin. We spent the entire week running around the greater New Orleans area chasing furniture like you wouldn’t believe. And yes, I mean chasing! The things we wanted were in hot demand and apparently flying off of the display floor but we managed to secure everything she needed so far as actual furniture is concerned.
As far as design goes she has a very clear vision of what she wants to do with the space. Her colors sit firmly in the beige and blue zone. She doesn’t really like to stray, and that’s ok. I happen to really like that color combo as well. I actually painted my living room/kitchen an icy blue, called ‘Smoke’ by Benjamin Moore, this past Winter and then bought a taupe couch. I guess birds of a feather flock together.
It has been fun working on this project with her. We have been friends literally our entire lives, 32 years of togetherness. We have kids that are a year apart and little tiny bffs which is about the cutest thing ever. So there is some parallel influence in the things we are drawn to. But then I am always going to be a smidge funkier than she is and she will always lean toward the more refined and classic choice. We compliment each other and agree a lot.
As we have worked on this project the vibe, the over all image, has turned out to be one part beach-y, one part French provincial and one part New Orleans Uptown.
I thought it would be fun to show a first glimpse of the space, it’s not done enough for the full tour, and then some images of spaces that embody the general vibes we are shooting for and some accessories from Etsy that would spruce up any blah space to achieve this pretty look that we are creating in her home.

sofa
The image above is of her new sofa that goes in the formal dining/sitting room. It is creamy and slip-covered and exactly what she was looking for. We got it for a steal. The pillows are from Marshall’s and TJ Maxx, sshhhh! We actually found lots of amazing stuff from those two stores, it was like we hit the shopping jackpot last week. The mirror, chest, side table and lamp were all things she already had.
lr
The slipper chairs sit across from the sofa and are new. We found the small pillow at Marshall’s, too. It is covered in navy blue glass bugle beads so it’s very pretty and sparkly.

This picture was taken on a shopping trip to a gorgeous store in New Orleans called Sofas & Chairs. We both fell in love with this grouping. I think it runs parallel to what we are going for in the formal area.

This is another picture from the same shop and I feel like the more casual look of this grouping matches with the feeling we are going for the living room/kitchen area.

The funny thing about the images above is that in the more formal space at my friend’s home we have added in the navy blue and in the more casual area we are using the softer palette.

One last pic from Sofa & Chairs. My bf has a lot of this blue and white pottery that we can incorporate into the spaces and I personally don’t think any home is complete without at least one Foo dog!

Below are some spaces that I love and feel like capture the vibe of this color scheme perfectly.

Chair covers by Bemz

Don’t know where this image originates from but if you do please don’t hesitate to let me know!

image found on Houzz.com

I don’t know where this image originates from but if you do then please don’t hesistate to tell me.

I don’t know where this image originates from, but if you do please let me know.

From Houzz.com

Talking Shop: Devan Lutz of MidCenturyShoppe on Etsy

talking shop

Can you introduce yourself to my readers?

HI! My name is Devan Evangeline Lutz and I am the owner of the vintage store MID CENTURY SHOPPE on etsy.com: http://www.etsy.com/shop/midcenturyshoppe
I am 27 years old and I’m from Sylvania, Ohio.

The “Anthony Wayne Bridge” or locals call it the “High Level Bridge” in Sylvania, Ohio.
What sparked your interest in vintage?

I grew up watching Audrey Hepburn movies, which sparked my interest in the by-gone eras. I also used to beg my parents to get me Elvis CDs (especially his Christmas album, I used to fall asleep to it on repeat when I was like 9 years old) which is hilarious because none of my other family members were Elvis fans! Haha! So I’ve just kinda always felt very drawn to the past. Not to mention my Mother is a historian and always taught me the importance of appreciating and preserving history!

Do you have any collections of your own?

Haha well of course I have my own collections!! My ever-growing collections is actually what gave me the push to finally open Mid Century Shoppe……but to name a few of the types of things I collect, I LOVE vintage books, various vintage glass items, (Toledo is “The Glass City”… home of “Libbey Glass”;)) and vintage clothing (I’m a fabric freak, I love nice fabrics, especially the vintage ones) 🙂


Is etsy your sole source of income?

Well, I am a fairly new seller on esty, Mid Century Shoppe just opened at the end of April, so as of right now etsy is not my sole source of income….yet!! 🙂 That would be a wonderful feeling to be able to support myself solely from a passion I love and enjoy so much!

What have you learned about photography as an Etsy seller?

Well, thanks to my Father, I’ve been instructed in photography since a very young age. It’s always been a huge passion of my Dad’s and I guess it just rubbed off on me! (I have a cat named Ansel Adams if that says anything! Haha ;))

But posting on etsy has taught me how important lighting and correct angles can be, and how different product photography is. In my book, great listing photos makes all the difference in the world!

What is your favorite era for vintage things? Why?

Well I’m sure it’s not surprise that the Mid Century is my favorite time period for vintage. But to get a little more specific, I am IN LOVE with the Atomic/Eames Eras aka “The War Years”. I love the classic style, the cars, the men…haha…I also loved the colors that were popular back then and especially the Starburst, Sputnik, and Mid Century Modern designs! I just have this really strong connection to the “housewife” era that I can’t explain.

Favorite fashion icon?

Absolutely without a doubt, Audrey Hepburn, as well as Grace Kelly. To me, it’s all about full-sweep skirts, cinched-waists, opera gloves and cat glasses! If only we still dressed like that!

Thanks, Devan!
Rachel

thanks

I have always been big on mail. Sending and receiving mail is just one of life’s simple pleasures. But I have found that with my poor college student status I have had to cut buying stamps and cards off the list and I miss it so much! I need to find a way to squeeze it back in. Here are some super lovely cute choices from Etsy.

Sonja and James of Capsule Vintage & the Dream Dress Project

dream dress

capsule
Can you introduce yourself to my readers?

J: Hi, hello! I’m James and my boo calls me goose. My neck is of normal length and I don’t honk. I’m just silly 😛 Sonja and I have plenty of mutual passions, yoga being one, but the most exciting has been our shared love for vintage goodies. Between holding hands and sun salutations you’ll find us at any number of local vintage hotspots––probably holding hands. I love graphic design and art in general, so all the design elements of CV come from my whimsical imagination. When I find enough time in my busy life away from a demanding teaching credential program I escape to a favorite hidden beach and surf on my sea green vintage twin fin. The ocean is my final frontier.
sonya and james
S: Hello sweet readers! I am Sonja and my better half likes to call me his boo. The two of us are inseparable, down to the moment we are vintage shopping and one of us finds a perfect item; we know we agree just by looking at each other. However, as our collection of vintage goodies continued to grow, we found ourselves cramped for space in our little Berkeley apartment. I was at a crossroads with what to do with my future career, and decided to marry these two issues and try selling clothes on Etsy to see how it might go. Now we are totally committed to the shop and cannot wait for what the future holds in store for us on our new Etsy home.
c v
I was drawn to one listing in your shop in particular, the dream dress project, can you explain what it is and how it came about?

S: The inspiration for the dream dress project has always been present for me since I was a tiny tater tot pursuing my mother’s capsule wardrobe, fantasizing the day I’d fill out a women’s size dress. Although I was only 9 years old, the desire for the most perfect dress for myself never disappeared. Through the years I always imagined how lucky I’d be to, by chance, stumble across my dream dress. Of course my vision of that dress changed and evolved over the years, in terms of style, color, material, etc. but the same basic desire remained— I always wanted to fill my closet with dresses from my dreams. Eventually what I realized is that it’s not luck as much as it is hard work, and time that goes into seeking out dream dresses. I am stubbornly determined and after endless toiling for a decade in the pursuit of a perfect ensemble I realized something simple yet magical––with the help of vintage-obbessed friends I could take a much needed vacation from the incessant work of dress hunting. Vintage Broker Project was created to meet the needs of our perfectly reasonable expectation of one day (ASAP) finding our dream dress. At Capsule Vintage we have assembled a ragtag team of Vintage Brokers (work colleagues, friends, family, professors believe it or not, and others who want to participate in the movement).

J: They can all participate to help find a dress per request of the buyer. We intend to expand the team and if all goes well hopefully one day result in an iPhone app and a global movement all contributing to make your dream a reality!

What sparked your interest in vintage?

S: I had loved clothes ever since I was a young, young girl! Yet the passion for vintage really emerged as I entered adolescence. Years ago, when I first started high school I was bummed that everyone dressed the same. The uniformity of the suburban community I lived in and the monotony of colors among the clothes I saw every day made me itch for a creative outlet with clothes. I started to go through my mom’s old clothes, loving what she used to wear and started off by wearing her old clothes from the 70’s and 80’s. Of course everyone looked at me funny but I was too happy to have what I considered “art I could wear” to care. The sentimentality of wearing her old clothes further fueled my appreciation for vintage clothing as I could happily fantasize about her old life in Europe long before I was born. Then I got obsessed and started collecting vintage from wherever I could go, daydreaming about pretty dresses and their previous owners from there on out. I was lucky to have a wonderful position as a buyer at a vintage clothing boutique in college and I had an amazing boss and amazing coworkers who taught me how to identify vintage brands, fabrics, eras, styles, and many other elements that I consider invaluable. I now know how to identify a vintage brand by the era just by looking at the seam or fabric, no label required!

Do you have any collections of your own?

S: Absolutely! I have a pretty big closet full of vintage frocks that mean the world to me. I was going through my summer dresses the other day and noticed that I have a hefty collection of ‘Lanz’ Vintage dresses in beautiful floral prints. I love girly, feminine dresses.

J: I have a really small but special collection of high quality, leather men’s vintage shoes ranging from brogues to loafers and they are all perfectly broken in.

Is etsy your sole source of income?

J: At the moment, no, but we are hoping to expand the store to where we can live off of our profits being generated from Etsy. We are certain this is still a few years out, but we are totally committed to making the store bigger and better!

Do you use social media to enhance your success on Etsy and if so, how?

S: Definitely! We have a Facebook page at Capsule Vintage where we post photos of new items, feature pieces, behind-the-scenes sort of photos and other important news to inform our readers with. We also have an Instagram account, capsulevintage_etsy, where we have had even more luck reaching out to people. On there we post lots of photos of our daily life—yummy vegan food, our beloved pug, Oliver, flea market adventures, etc.—which I feel really connects us with our followers in a more intimate, thoughtful way. Posting glimpses into our daily work life brings a fun, human element to the store that Etsy itself lacks in. Plus, instagram customers get 10% off when they shop! So, follow us on there!
mellow yellow
What has been your biggest Etsy success and your biggest Etsy fail?

J: The biggest overall success we have had is simply having such a positive response since opening the store, through feedback, fans, etc. Every time a customer is happy with their order is another success for the store! Luckily we have not yet had any major fails—just a couple silly misspelled words here and there on the listings that sound pretty funny when I go back to read them.

What are your favorite places to score vintage treasures?

S: We love to scavenge for vintage just about anywhere! Vintage stores, thrift shops, flea markets—we are lucky to live in the Bay Area where finding great vintage is almost always within arm’s reach.
dress and steamer

What is a typical day like working for yourself as a seller on Etsy?

J: A typical day involves getting out there and looking for beautiful vintage. We see a lot of vintage pieces every day but it takes more work to find those great gems that I know the Etsy world can love and appreciate. Then we will come home and photograph, edit, and post! Often we get into a creative mood and dedicate a few hours to making cool tags and fun packaging for the sold items as we love to have our customers to get their items delivered in a beautiful way.
cv cards
cv office
Do you get a lot of repeat business and if so what keeps your customers coming back?

S: Being a new store we have only had one repeat customer so far, but she absolutely loves our items and always buys in bulk! We have even done a few custom orders for her previously before we came up with the “dream dress” post. I think having repeat customers involves not only a pleasant experience all the way through the transaction, but also being able to listen to the customer, understand their needs and desires, and communicating effectively. We love to keep the customer informed every step of the way until they have the goodies in their arms!

What is your favorite era for vintage things? Why?

S: I personally love 1950’s dresses, 60’s and 70’s blouses, 80’s leather skimmers and 40’s suits and blazers. So classy and timeless. I have a personal arsenal of vintage frocks and wear a dress pretty much every day. Living in the Bay Area we have chilly weather a lot of the time so a vintage dress, wool cardigan and leather flats are my go-to. I love these eras because the cuts, shapes, quality and fabrics were beyond perfect and that they can survive all this time and still put up with me wearing them into the ground makes me love them even more!

Favorite fashion icon?

S: I love Jackie O, so much. My favorite days are when I put together an ensemble that looks just like something she would have worn. I even have a really special pair of 1950’s Jack Rogers peep-toe sandal wedges that are a very, very similar model to ones she had worn. They are near and dear to my heart. Other vintage loving and wearing ladies are also always a constant source of inspiration.

Talking Shop with Sandra Tierney of Puddles N Rain Bows

puddles n rain bows

sandra

Can you introduce yourself to my readers?
My name is Sandra and I am a mother of two living in Austin, TX. I grew up in a creative home assisting my mother with all of her arts and crafts. Not only was my mother creative but she had an amazing sense of style. My wardrobe is made up of all of her amazing Vintage pieces. I’m a lucky girl!
My favorite truck is my 1974 Vintage Bronco and I hope to start incorporating some of her vintage ribbons into my new rain boot line.

How did you come to make/sell the items you have in your shop?
My idea for Puddles N Rain Bows came about when I was wanting a unique pair of rain boots for a festival, here in Austin. Austin is known for its festivals and live music. One year it rained all weekend and every shop sold out of boots. That’s when I created my first pair adding the bows so I would stand out in the sea of rain boots 🙂

How long have you been selling on Etsy?
I have been selling on Etsy for about 4 years. I started with my shop Rescue Vintage and now have my Puddles N Rain Bows
that I started this year.

Is Etsy your sole source of income?
When I am not running my Etsy shops I am a Creative Assistant for Vintage Ware by EMD. We create leather cuffs from unique vintage items found all over the world. All the pieces are hand made here in Austin, TX.
cuffs

Do you use social media to enhance your success on Etsy and if so, how?
I have used FB ads to promote my shop as well as well as pinterest and advertising through Etsy.

What has been your biggest Etsy success and your biggest Etsy fail?
My biggest success on Etsy has been receiving messages from my buyers telling me how much they love their purchases and being featured in several Treasuries.

What is a typical day like working for yourself in this field? Do you own your own equipment for this sort of work? Do you have a studio?
My typical day includes finding time to create once the kids are fed and taken to school. All my work is done in my small office at home.

What have you learned about photography as an Etsy seller?
It is very important to get a good photo of your items so the customer can see the true colors. Another reason you want a clear photo is so people are drawn to the item for treasuries.

What is your education or background?
I majored in Art & Graphic Design.

Coolest place you’ve traveled for your work?
I have traveled all over the Country but for work my favorite was NY on a buying trip.

Favorite artist/artists or artists who have influenced your work?
My favorite artist is Jerry Cabrera, a local TX artist Jerry Cabrera his work is beautiful and the colors are so vibrant.

Painting by Jerry Cabrera


Dreams for the future?
One day when the kids are older I hope to start my own business.

….I think she already has! I don’t know about y’all, but I just think these boots are so cute, the perfect way to take something practical and add a mega-dose of style.
Thanks Sandra!
XOXO

30s

1930s
1930s by
Oh my goodness. I just had too much fun working on that fairy-tale wedding themed post the other day and I have been itching to work on something equally as delicious. Today I dug into the fashion of the 1930’s and there were certainly some gems to be found in Etsy-land. So I was wonderin’, maybe it makes sense to wear 1930’s fashions in my 30’s, 1940’s fashions in my 40’s, 1950’s fashions in my 50’s and so on…although it’s hard to imagine being inspired once I hit the 90’s. But I guess rules are made to broken!
XOXO

Carole Lombard

Ann Sothern

Alice White

xtabayvintage

Joan Crawford

Thelma Todd

Jean Harlow

Gene Tierney

Glenda Farrell

Marie Wilson

Fay Wray

Constance Bennett

Evelyn Knapp

Una Merkel

Sally Blane

I adore Norma Shearer!

Joan Bennett

Margaret Lindsay

Barbara Stanwyck


Vivien Leigh

paper

wallpaper

My husband and I are dreaming of buying a small mid-century atomic ranch here in New Orleans and I can’t help but think about how I would decorate it. I know that vintage wallpaper has to be in the plans somewhere….ok, maybe in every room if I had my way! Lol, at least one wall! Here are some Etsy picks that I love. A lot of these papers come from shops that have quite a selection of great vintage papers. You can see the links below the images, but some shops to check out are:Elementstyle, thriftypyg, frausvenson & kitschykoolage Thank God for Etsy!

I could see using any(all!) of these papers somewhere in the home from my daughter’s room, my office, the kitchen, bathrooms or the foyer I just want these amazing patterns everywhere.
What do you think, do you like wallpaper? Would you use one of these?
Rachel